How Can Podcasts Help To Enhance And Grow Your Business?
Podcasts are a rage and HOW!
Podcasting is becoming popular by the minute and the growth is insane.
They’ve been there for so long but it’s only NOW that they’ve gained the popularity that they have.
If we go back a time and compare the number of people who were actively listening to podcasts in 2013, you’ll be shocked to know that the numbers have increased by a SOLID 75%.
The scope of growing your business via podcasts is real.
And, you know what else? As per the research of 2020, over 100 million Americans listen to some of the other podcasts at least once a month.
As a business owner, you have to keep evolving and trying out new things. So, why leave out podcasting? Especially when you know it can do wonders.
If you plan to venture into the podcasting world, make sure you know the WHY behind your podcast. The PURPOSE of starting one and never leaving its side.
But before we get started with podcasting and how to essentially use them to grow your business, here’s why podcasts are a good idea to start with;
1. Low Barrier to Entry
If you know the basics of podcasting then you can become a professional podcaster within weeks. All you have to do is to plain sail since podcasting has a low barrier to entry which means that there’s a lot less competition and an opportunity to expand your business marketing when compared to other channels.
2. Less Expensive than Video Marketing
Besides having a lower threshold for entry, podcasting can be used as a really wonderful alternative to video marketing. It is a cost-effective marketing tool.
3. Podcasts Are Surging in Popularity
A lot of podcast channels are surging in popularity. The podcasting medium is continuing to enjoy this surge and shows no signs of slowing down, in fact, all pointing to a ‘Golden Age’ years to come.
Your goal and your podcasting strategy must always align with each other to reap benefits for your business.
Why do you think podcasts are such a rage?
There has to be SOMETHING that makes them so special and irreplaceable, right?
Even though podcasts may not be the first thing that crosses your mind when you’re planning to promote your business, after reading this blog, it’ll definitely be the first thing that pops up in your mind.
Let’s dive into WHAT podcasts do for you:
Helps you build a personal relationship with your audience
There’s something more personal about podcasts. Podcasts are almost as if you’re having a full-on conversation, you feel connected. They’re much more real and intimate.
Some people prefer listening over reading. It’s so much more convenient to have podcasts playing in the background while you're doing other things.
This helps you target your on-the-go prospects, they can quickly download and listen to your podcast anytime, anywhere.
Podcasts always have an upper hand in comparison to YouTube videos or blogs. And the reason behind this is- CONVENIENCE. How convenient is it to listen to something rather than having to sit and stare at the screen?
Generate traffic for your website
Podcasts undoubtedly give you a much larger reach. If you strategize and use it smartly, you can drive loads of traffic to your website.
When your podcast is focused and aligned with your business goals, it brings many eyeballs to your website. This of course also increases the possibility of your offers selling.
You can also give out details of your offers in your podcast. You can also list build by offering content upgrades, you can learn more about content upgrades in this blog post here.
Increased Networking
You NEED networking to enhance and grow your business. And this remains true irrespective of which field you’re in. Podcasting opens the doors to endless networking. When you collaborate, you increase awareness about your existence in the market.
Thankfully enough, podcasting has a strong networking culture. And this is what businesses need to grow.
Networking paves way for relationships, collaborations, and establishing connections to move forward in the industry.
This can be through Facebook groups, hosting/attending conferences, having industry experts over to share some insights, and so on...
Sometimes even you can be a guest speaker on someone's podcast to spread the word about your business.
You always have to be on your toes and create networking opportunities to strengthen your podcast community.
Position yourself as the expert
To establish yourself as an expert, you need to create engaging and valuable content. When you present informative and original content, it helps in building the like, know and trust factor.
Podcasting is a great way for them to get a sneak peek into your content without spending dollars with you.
If you’re an expert and not many know of your awesomeness, then it is not helping at all.
You MUST do everything you can to build awareness about your business in this crowded digital market.
Earning through podcasts
One would wonder how can they earn money from podcasts. So, apart from all the advantages I’ve mentioned above, podcasts are a great revenue stream.
So, yeah. Guess what? YOU CAN EVEN EARN THROUGH PODCASTS!!
Not gonna lie, the most profitable element is the relationship that you get to establish with your clients. ☺
Nevertheless, podcasts help you generate an income. At first, the income might come slowly but once your podcast blooms, your bank account is going to as well.
And no, it has nothing to do with your audience size. There are various sources to generate money through podcasts. Affiliate marketing, crowdfunding, and advertisements are just some of them.
And if you’re not someone who’s interested in advertising, you can offer a paid subscription to your podcasts! Here, what entices people is that they get early access to your podcasts, and sometimes there’s even some exclusive content reserved ONLY for the subscribers. ☺
If you list your podcast listed on apps like Apple Podcast and Spotify, then for you it’s a taken fact that your podcast is now 10x more accessible☺
In a nutshell, large platforms help in attracting more people to listen to your podcast, which then increases your chances of attracting advertisers…
So what are you waiting for? If the podcaster inside you has slept, then this is a wake-up call.
Podcasts help in building a close bond with your listeners.
For an entrepreneur, there’s nothing greater than the joy of winning the hearts of your audience ☺
And I think that without wasting any more time, you should just step up your marketing game with PODCASTS!
Buzzsprout is an amazing podcast host site, and they have plenty of free resources for you to learn about how to get started with podcasts.
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