How to Use Podcasts to Grow Your Business
Podcasts are a rage and HOW.
Podcasting is becoming popular by the minute and the growth is insane.
They’ve been there for so long but it’s only NOW that they’ve gained the popularity that they have.
If we go back a time and compare the number of people who were actively listening to podcasts in 2013, you’ll be shocked to know that the numbers have increased by a SOLID 75%.
The scope of growing your business thru podcasts is real.
And, you know what else? As per researches of 2020, over 100 million Americans listen to some or the other podcast at least once a month.
As a business owner, you have to keep evolving and try out new things. So, why leave out podcasting? Especially when you know it can do wonders.
If you plan to venture into the podcasting world, make sure you know the WHY behind your podcast. The PURPOSE of starting one and never leave its side.
Your goal and your podcasting strategy must always align with each other to reap benefits for your business.
Why do you think podcasts are such a rage?
There has to be SOMETHING that makes them so special and irreplaceable, right?
Even though podcasts may not be the first thing that crosses your mind when you’re planning to promote your business… but, after reading this blog, it’ll definitely be the first thing that pops up in your mind. ☺
Let’s dive into WHAT podcasts do for you:
HELPS YOU BUILD A PERSONAL RELATIONSHIP WITH YOUR AUDIENCE
There’s something more personal about podcasts, which blogs lack.
Podcasts are almost as if you’re having a full-on conversation, you feel connected. They’re much more real and have that extra touch to them.
Be cautious that you’re not turning your entire podcast episodes into an advertisement.
Some people prefer listening over reading, and why wouldn’t they? It’s so much more convenient to have podcasts play in the background while you're multi-tasking.
This helps you target your on-the-go prospects, they can quickly download and listen to your podcast anytime, anywhere.
Podcasts always have an upper hand in comparison to YouTube videos or blogs. And the reason behind this is- CONVENIENCE. How convenient is it to listen to something rather than having to sit and stare at the screen?
It’s almost as if podcasts are made for multi-tasking. Everyone wants to save a hot minute, and your prospects are no different.
So with podcasts, you’re taking THEM into consideration.
Make your Podcasts such that they can trust what you say and believe that you’re being 100% honest.
Always remember, people only buy from people they know, like and trust.
GENERATE TRAFFIC FOR YOUR WEBSITE
Podcasts undoubtedly give you a much larger reach. If you strategize and use it smartly, you can drive loads of traffic to your website.
When your podcast is focused and aligned with your business goals, it brings many searching eyes to your website. This of course also increases the possibility of your offers selling.
You can also give out details of your offers in your podcast which’ll persuade them to check out your website.
Every little tip counts.
You can also list build by offering content upgrades, you can learn more about content upgrades in this blog post here.
You NEED networking to enhance and grow your business. And this remains true irrespective of which field you’re in. Podcasting opens the doors to endless networking. When you collaborate, you increase awareness about your existence in the market.
Thankfully enough, podcasting has a strong networking culture. And this is what businesses need to grow.
Networking paves way for relationships, collaborations, and establish connections to move forward in the industry.
This can be thru Facebook groups, hosting/attending conferences, having industry experts over to share some insights and so on...
Sometimes even you can be a guest speaker on someone's podcast to spread the word about your business.
You always have to be on your to toes and create networking opportunities to strengthen your podcast community.
POSITION YOURSELF AS THE EXPERT THAT YOU ARE
To establish yourself as an expert, you need to create engaging and valuable content. When you present informative and original content, it helps in building the like, know and trust factor.
Podcasting is a great way for them to get a sneak-peak into your content without spending dollars with you.
If you’re an expert and not many know of your awesomeness, then it is not helping at all.
You MUST do everything you can to build awareness about your business in this crowded digital market.
EARNING THRU PODCASTS
Apart from all these advantages I’ve mentioned above, podcasts are a great revenue stream. And these advantages we discussed are not all you get.
Guess what? YOU CAN EVEN EARN THROUGH PODCASTS!!
Not gonna lie, the most profitable element is the relationship that you get to establish with your clients. ☺
Nevertheless, podcasts help you generate an income.
And no, it has nothing to do with your audience size. There are various sources to generate money through podcasts. Affiliate marketing, crowdfunding, advertisements are just some of them.
And if you’re not someone who’s interested in advertising, you can offer a paid subscription to your podcasts! Here, what entices people is that they get early access to your podcasts, and sometimes there’s even some exclusive content reserved ONLY for the subscribers. ☺
If you list your podcast listed on apps like Apple Podcast and Spotify, then for you it’s a taken fact that your podcast is now 10x more accessible☺
In a nutshell, large platforms help in attracting more people to listen to your podcast, which then increases your chances of attracting advertisers…
So what are you waiting for? If the podcaster inside you has slept, then this is a wake-up call.
Podcasts help in building a close bond with your listeners.
For an entrepreneur, there’s nothing greater than the joy of winning the hearts of your audience ☺
And I think that without wasting any more time, you should just step up your marketing game with PODCASTS!
And meanwhile, I’ll help you save the effort of researching HOW to start a podcast. Because believe me, search mission on Google isn’t even the last thing you’d wanna do right now.
I have an amazing list of curated podcast courses just for YOU, to learn the A –Z of Podcasting.
Let this be the kickstart you need! Use the link below to get more info about my curated list of Podcast Courses
Soooo click below and podcast your way to glory and let it bring glory for your business!