Here Is Why Your Course Name Doesn’t Belong in the Hero Section
The hero section is the top part of your sales page—it’s the very first thing visitors see when they land on your page. It’s designed to grab attention and compel visitors to keep reading. But if you’re using this valuable space to showcase the name of your course, you’re missing out on a chance to connect with your audience.
What Should Go in the Hero Section Instead?
To make the most of this space, your headline should do two things:
- Identify Your Audience: Let visitors know right away that they’re in the right place. Use language that speaks directly to their needs and interests.
- Highlight the Key Benefit: What’s the main result or transformation your course offers? Make it clear why they should keep reading and learn more.
Here’s an example:
Instead of:
“Mastering Social Media for Business Growth””
Try:
“Struggling to Attract Clients Online? Learn Proven Strategies to Boost Your Sales and Grow Your Business!”
This headline speaks directly to the audience’s pain point and promises a clear benefit, encouraging them to read on.
Take Action: Optimize Your Hero Section Today
Look over your own sales page. Does your headline grab attention and instantly connect with your audience? If not, consider making some edits. A small change here can make a big difference in capturing your visitors’ interest and keeping them engaged.
Ready to Boost Your Sales?
If you’re tired of wondering why your course isn’t selling as it should, let’s change that! My Sales Page Audit service will dive deep into your sales page, uncovering exactly what’s holding back your conversions.
You’ll receive a personalized roadmap with actionable steps to transform your sales page into a high-converting machine.
Apply For Your Sales Page Audit Here and let’s get your sales back on track!
