What Does “Lifetime Access” Really Mean for Your Course?
When people see “lifetime access” to a course, they might think it means access for their entire life or the life of the course creator. But that’s not quite it. Here’s what it really means:
The Reality of “Lifetime Access”
Lifetime access simply means access for the lifetime of the course itself. Here’s a breakdown of what that looks like:
- As Long as the Course Exists Online: You’ll have access to all the course materials as long as the course is available and actively supported.
- Includes Updates and New Content: If new modules or content are added, you get access to those too, at no additional cost.
- When It Ends: If the course gets phased out or replaced, lifetime access comes to an end. But until then, you have plenty of time to go through the content.
What It Means for Course Creators
As a course creator, it’s crucial to set the right expectations about lifetime access. Here’s what you can do:
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Clarify What You Mean by ‘Lifetime’: Be transparent on your checkout page or T&Cs. Let your customers know that lifetime access refers to the lifetime of the course itself, not their lifetime or yours.
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Give Advance Notice Before Phasing Out: If you decide to phase out a course, give your members a heads-up well in advance. Send an email about a month ahead, so they have time to download any materials they’d like to keep.
Why This Matters
By being clear about what lifetime access really means, you build trust with your audience. It ensures there are no surprises down the road, and your members feel valued and informed.
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