Free Live Workshop For Experienced Needlepointers

What If You Never Had to Wonder "Which Stitch?" Again?

Discover the missing piece between your painted canvas and the finished project in your head.

September 22 @ 11 AM CT Replays Available

"If it weren't for your class, I may not have had the courage to try.

So thank you for getting me on track in the first place — I don't know what I did differently, but I believe I've got it now. Yay!"

 
– Vicki F.

Stitch Guide Formula program bonus offer coaching Ellen Johnson needlepoint teacher communuty teacher project

Now let me tell you what I know you've done, my friend. 🩷

You got to a place on your canvas.

Maybe it’s the sky, or maybe it’s a tree.

Whatever it is, you looked at that little spot and thought,
"hmmm, which stitch should I use right here?"

So you pulled out a stitch book. Scrolled Pinterest for longer than you care to admit. Asked your stitching group, texted your stitching bestie. And… you got answers.

Five of 'em! Every single one a perfectly fine stitch.

And there you sat. Stilllll stuck.
Only now you're staring at five answers instead of none. 😅

Here's what I want you to hear. All this time, you've gone and told yourself you're just not talented enough. Not creative enough. Don't know enough stitches.

Nope… that was never it.

"Which stitch?" was never the wrong question — it just wasn't the first one.

See, you didn't need more ideas. You’ve got plenty of them.
You just need a better way to sort them in your head so they finally show up on your canvas – as beautifully as you pictured them.

There's one little step that comes before choosing stitches for your projects.
And since nobody ever showed it to you, of course you got stuck.
It wasn't your fault, and it surely wasn't your talent.

And here's the best partanyyyyyybody can learn it. 🩷

So give me just one hour. That's all.

I'll show you the very thing that comes before "which stitch?" — the missing piece between that painted canvas and the finished piece you can already see in your head. 🧵

Save My Seat →

Here's what happened for one of my stitchers, Susan:.

🩷 "... since learning from Ellen the biggest takeaway for me was how much fun it was to color outside the lines in my mind, I did not know I could mix up the fibers, try new stitches, improvise…"
— Susan S.

That very same thing is waiting for you, friend, on the other side of one little hour with me, where I'll hand you the exact secret that took Susan from stuck… to stitching like the artist she always was.

 
Save My Free Seat

Here's Exactly What You'll Walk Away With 🧵

In just one hour together you'll leave with three simple things you can use on your very next canvas:

1️⃣ The right question to ask first.
You'll finally understand why "which stitch?" keeps leaving you stuck — and the one question to ask before it that makes every choice fall into place.

2️⃣ A simple way to look at any canvas.
No more staring at a blank area with no idea where to start. You'll have a clear, repeatable way to look at your canvas and know what it needs — every single time.

3️⃣ The confidence to trust your own choices.
You'll stop second-guessing, stop ripping out more than you leave in — and stop shoving canvases back in the drawer. You'll finally trust that the choices you're making are the right ones.

Three simple things, one hour, and a whole new way of seeing your canvas. I'd love to hand them to you, my friend. 🩷

And the best part is that these three things don't just work on one canvas — they work on every canvas you'll ever pick up. 🧵🩷

Save My Free Seat

Now, Let's Make Sure You're in the Right Room 🩷

I'd hate for you to pull up a chair and find out this wasn't your cup of tea.
So let me tell you, plain and simple, who this hour is for — and who it isn't.

Pull up a chair if…

🧵 You love needlepoint and you know your way around a canvas — you're ready to do more than just fill every area with basketweave.


🧵 You've got a stash of gorgeous canvases you're a little scared to start, because you love them too much to risk messing them up.


🧵 You own more stitch books than you'd admit to your husband, and more thread than you could stitch in three lifetimes. 😊


🧵 You've stared at one little area — the sky, a tree, that pretty flower petal — and thought "well, which stitch on earth goes here?" and just froze.


🧵 You're tired of guessing, ripping out, and starting over, and you're ready to finally trust your creativity — and yourself.

But this probably isn't for you if…

🚫 You're pretty new to needlepoint — come on back once you've got the basics down, sweet friend, and I'll be right here waiting for you.


🚫 You're looking for somebody to just hand you a list of "what stitch goes where" so you never have to think about it — because I'm here to teach you to fish, not fry it up for you. 😉


🚫 You're perfectly happy stitching the way you always have, and you're not itching to grow one bit. (And that's alright! Not every season is a growing one.)

If that first list had you nodding along like I was reading your mail… then you are exactly where you're meant to be. So come on in and pull up a chair. 🩷

Save My Free Seat

You've got canvases in that stash you loooooove.

The ones you splurged on.

The one your best friend brought you back from her trip. The gorgeous one you've been "saving for when you're ready." And I'd bet my best scissors at least one of them is rolled up nice and tidy… and doesn’t have a single stitch in it yet. 😉

Am I right?

Here's the thing nobody says out loud: you're not stalled because you don't love those canvases. You're stalled because you love them too much.

You're scared to start, scared to mess them up, never quite sure what to do first — so they sit there, still in the tissue paper, quietly making you feel guilty every time you open that drawer.

Well, I'm here to put a stop to that. 🛑

Because the ONLY thing standing between those beauties and finished projects was never talent, or more thread, or a hundred more stitches. It's this one little thing — the exact thing I'm handing you, free, in a single hour.

Learn it, and those canvases stop being a guilt pile and start being beautiful finished pieces you're pleased as punch with.

Annnnnd you can apply it to every single canvas you already own — plus all the ones you’re going to buy from here on out.

So come on — let's quit letting all that gorgeousness hide in a drawer.
You've waited long enough, and so have those canvases. 🩷

Save My Free Seat

Well, Hey!!
Let Me Introduce Myself! 🩷

I'm Ellen, and needlepoint has just about been my whole life.

My granny put a needle in my hand when I was seven years old, and I've been stitching ever since — that's over 50 years with a needle and thread in my hands. 😊

For the last 25 of those years, I've been teaching — helping stitchers just like you go from "well, I have no idea what to do with this" to stitching with real, honest confidence.

Now, before I ever taught a soul online, I spent 14 years behind the counter of my own needlepoint shop. That means I've sat with thousands of stitchers, real canvases in our laps, working through the exact "which stitch?" pickle you're in right now.

I've seen what trips people up — and more importantly, I've figured out how to un-trip them. 🧵

I'm also a former first-grade teacher (so breaking big scary things into itty-bitty doable steps is just how my brain's wired), an author, and — I'll have you know — a woman whose needlepoint patterns have been sold in shops as far away as France.

Not too shabby for a girl from Alabama. 😉

But here's what I want you to know most of all, my friend. After all these years, I don't believe for one second that there are "creative people" and "not creative people."

I've watched the light come on for far too many women who swore up and down they weren't artistic. Turns out they just needed somebody to show them how to see.

And showing you how to see?
That's my very favorite thing in the whole wide world. 🩷

Save My Free Seat

How many years have you told yourself "someday I'll figure this out"? 

How many beautiful canvases have waited in that drawer while you waited to feel ready? 

My friend, someday has a date now, and it's free. 

One hour, and everything you've been telling yourself you "can't" do
starts to unravel (in the best way 😊). Come on. 

That special canvas has waited long enough.
And so have you. 🧵🩷

A Few Things You Might Be Wondering, Friend 🩷

Yes! Save My Seat