Why Pre-Launching is Crucial for Your Online Course Success
You’ve created your course, poured your heart into it, and now you’re ready to launch.
But before you open the cart, there’s one key step to consider: the pre-launch.
Pre-launching is like setting the stage for your course’s big debut—it builds excitement, attracts the right audience, and fine-tunes your marketing efforts.
In this article, we’ll explore why pre-launching is essential and how it can help you achieve the successful launch you’ve been dreaming of.
1. Create Awareness and Build Hype
Imagine launching a new course without telling anyone about it. Chances are, no one will buy it—because no one even knows it exists except for you.
Now, think about what Apple does before releasing a new product.
You’ll find countless articles and social media posts speculating about what Apple’s latest gadget will look like, what features it will have, and why it’s going to be amazing.
People get so excited that they’re willing to line up for hours outside Apple stores on launch day.
That’s the power of pre-launching.
Promoting your course well, whether weeks or months ahead, allows you to raise awareness and excitement around your offer.
During this pre-launch period, you can also prepare your audience mentally, giving them time to consider, plan, and anticipate the launch, making them more likely to invest when the time comes.
2. Gather Valuable Leads
Pre-launching typically involves giving out free resources or lead magnets related to your course topic such as webinars, challenges, or e-books.
These resources not only provide value but also position you as an expert in your field, helping you build trust in the process.
To access this free content, people need to sign up for your email list. This means you're growing your list with folks who are genuinely interested in what you offer.
Having these interested people on your list boosts the chances they’ll be excited about and ready to buy your course when it launches.
Plus, having this engaged list isn’t just great for this launch—it sets you up for even smoother future launches too.
3. Identify Effective Marketing Channels
As a business owner, you want to use all the marketing tools available at your disposal to get the word out about your upcoming course launch. However, not every platform performs the same way.
Pre-launching lets you see how your audience responds to your marketing across different channels.
You’ll be able to track important metrics like click-through rates, open rates, and conversion rates to see which channels are really hitting the mark and bringing in the most sign-ups.
For example, you might discover that your Instagram posts drive more sign-ups than your email campaigns. With this information, you can adjust your marketing strategy to focus on the channels that deliver the best results (like Instagram, in this case).
This way, you’ll make the most of your marketing budget and efforts, and you can polish your approach to get even better results, not just for this launch but for your future ones.
Pre-launching is like giving your course a head start.
By building hype, gathering an excited audience, and testing your marketing, you set yourself up for a launch that’s not only smooth but also super successful.
So, before you jump into your next launch, take some time to plan a pre-launch strategy. Trust me, it’s totally worth it—and your future self (and students) will thank you!
And whether you’re gearing up for a live, evergreen, or any other type of launch, a well-designed funnel page is key to your success.
Click the button below to explore our range of funnel templates at my Kajabi Template Shop and find the perfect fit for your launch strategy.
Other blog posts you may like:
- The Crucial Step Most Course Creators Skip: How to Validate Your Course Idea
- Live or Evergreen Launch Models: Which One is Right for Your Online Course?
- How to Effectively Do a Live Launch for Your Online Course
- How to Launch Online Course with an Evergreen Launch Model
