How to Launch Online Course with an Evergreen Launch Model

If you're looking for a launch that lets you continually enroll students and generate income on autopilot, then the evergreen launch model might just be the perfect fit for you!

An evergreen launch model allows you to continuously sell your online course without the need for set launch dates.

Unlike a live launch that creates urgency through limited-time enrollment periods and involves a lot of planning and high-pressure deadlines, evergreen courses are always available for new students to sign up whenever they're ready.

This approach simplifies your marketing efforts and ensures a steady flow of new students and income—without the constant hustle of live promotions.

Imagine having a launch strategy that works around the clock, giving you more time to focus on what you love: doing other things, creating more courses, serving existing students, and living life to the fullest, all while making consistent income.

Steps to Launch Your Course with an Evergreen Model

1. Set Up an Automated Sales Funnel

The heart of an evergreen launch is an automated sales funnel.

This funnel guides potential students through the buying process, from discovering you to making a purchase.

Here’s a simple funnel you can use:

• Freebie or Lead Magnet

As this is at the top of your funnel, you need to create and offer a high-value item or content that your audience simply cannot resist.

This freebie should be 100% relevant to the course you’ll offer at the end of the funnel.

Your paid course should be a deeper dive and a logical next step after they have consumed your freebie.

• Email Sequence

After someone signs up for your freebie, you deliver this via email.

You then proceed to send them a series of automated emails.

These emails should nurture your newly signed-up leads by providing additional value.

The content sent during the nurture sequence should position you as a subject matter expert, build trust in you and your brand, and naturally introduce your course.

• Sales Page

As you nurture your audience with email sequences, you then guide them toward taking the next step by directing them to a well-crafted sales page that highlights the benefits of your course and encourages them to take action.

Your course sales page should clearly communicate the value of your course, provide a detailed course outline, address potential objections, and have a strong call to action (CTA).

If you need a sales landing page for your course and don’t have time to create one from scratch, I have pre-made Kajabi sales page templates that are built to convert.

2. Incorporate Free Video Training

Adding free training videos is another great strategy to drive sales to your course.

This further establishes you as an expert in your niche and provides valuable content that helps build trust with your audience.

By sharing a taste of your teaching style and offering actionable insights, you give potential students a glimpse of what they can expect from your course, increasing the likelihood that they'll want to learn more and ultimately enroll.

Pre-record a webinar or a challenge and set it to run automatically at scheduled times or on-demand.

This way, you continuously engage your audience and attract new leads without needing to be present live.

Use these videos to address common pain points, demonstrate your expertise, and subtly guide viewers toward your course, creating a seamless path from free content to paid enrollment.

3. Use Deadline Scarcity

Even though your course is available year-round, you can still add excitement and drive more enrollments by creating a sense of urgency!

One effective way to do this is by introducing limited-time offers.

Think about providing exclusive bonuses, special discounts, or extra content that’s available only for a short period after someone joins your webinar or grabs your freebie.

This makes your audience feel like they’re getting something special and time-limited, which can motivate them to act quickly.

For example, you could offer a free one-on-one coaching session for anyone who signs up within 48 hours, or a discount code that expires after a few days.

If you need help setting up timers or limited-time offers, check out this tool. (Affiliate Link)

This sense of urgency can encourage potential students to take action, while still keeping your course available year-round.

4. Optimize Sales Funnel

Once your evergreen funnel is up and running, it’s time to check what’s working and what’s not working.

Monitor your email analytics to track key metrics like open rates, click-through rates, and conversion rates.

If a webinar isn’t performing as expected, seek help from an expert to improve it.

The beauty of the evergreen model is its flexibility.

Test different email copy, subject lines, and video training formats to see what resonates best with your audience.

Ongoing optimization will help maximize your sales and make your funnel more effective.

5. Nurture Your Audience

Remember, not everyone will be ready to purchase from the get-go, and that's okay!

Continue nurturing your audience with valuable content through your email list, social media, and blog.

Building a strong relationship over time increases the chance that they will eventually enroll in your course.

And as this is an evergreen model you’ll have the opportunity to continuously engage with new and existing leads, guiding them towards making a purchase when they’re ready.

6. Review and Refresh Your Content

Even with an evergreen model, it's important to regularly review and update your marketing content to keep it relevant with the changing times.

This not only ensures current students are getting the best experience, but it also boosts your reputation and the likelihood of word-of-mouth referrals.

Launching an online course with an evergreen model is a great way to create consistent revenue without the stress of traditional launch cycles.

By focusing on these key areas, you can build a sustainable evergreen launch strategy that works around the clock.

And whether you’re planning an Evergreen Launch or another type of launch, an effective funnel page is essential.

Click the button below to check out our variety of funnel templates at my Kajabi Template Shop and find the perfect fit for your launch strategy.

Other blog posts you may like:

• The Crucial Step Most Course Creators Skip: How to Validate Your Course Idea
• Live or Evergreen Launch Models: Which One is Right for Your Online Course?
• Why Pre-Launching is Crucial for Your Online Course Success
• How to Effectively Do a Live Launch for Your Online Course