5 Must-Have Sections of a Challenge Funnel Landing Page

Are you launching an online course with a challenge funnel? That’s awesome!

Challenge funnels are a great way to get people excited about your course.

By offering a free challenge, you give potential students a taste of what your paid course offers and you as the instructor, which is great in building anticipation around your course.

Plus, as participants sign up for the challenge, you’ll grow your email list with engaged people who are already interested in what you have to offer. This increases the chance of converting them into paying students when you launch your course.

But before you launch, is your landing page ready to capture these excited participants?

In this article, we’ll go over the key elements your challenge funnel landing page should have to get these sign-ups and make your launch a success.

Understanding Your Target Audience

Before we get into these important sections, we must first address the most important part of creating any kind of sales funnel: knowing our ideal audience.

I know. This has been said a million times, but bear with me.

Knowing your ideal audience and identifying their pain points and their desires will help with the overall creation of an effective challenge funnel.

For instance, if your audience mostly consists of busy moms, they might prefer short, actionable content that fits into their hectic schedules without overwhelming them. In this case, a shorter challenge duration might be more appealing than a 30-day one.

Understanding what your target audience wants not only allows you to create a challenge funnel that truly resonates with them but also ensures that your landing page and its content are crafted to effectively capture their attention and encourage participation.

The Key Sections Your Landing Page Needs

1. First Impression (Hero) Section

This is the first thing your audience sees when they land on your page. It can make or break your conversion rates, so it must include these elements:

• Headline: Typically a one-liner copy that clearly states what your challenge is about or what your audience wants to achieve with their most pressing problem.

• Subheadline: This supports your headline either by elaborating on the benefits participants will gain or by highlighting the unique approach your challenge offers to solve their problem.

• Image or Video: This element represents the essence of your challenge and showcases to the audience the benefits they will gain upon participating.

• Call-to-Action (CTA): Clear and prominent button that encourages the audience to sign up for your challenge.

2. Addressing Audience Problems

This is where you directly address the challenges, frustrations, or desires of your target audience. Describe their problems in a way your audience will truly relate to.

3. Challenge Details

This is the section where you describe in full detail your challenge including the format, the topics covered, duration, and the benefits your participants can expect.

4. About the Host

Establish credibility by sharing information about yourself as the challenge host. Explain why your potential participants should trust you to lead this challenge that they’ll take part in.

5. Lead Capture Form

This is where you request the essential information from the audience, typically their names and email addresses. Clearly explain what participants will receive upon sign-up and encourage them to complete the form with a strong call to action.

Launching your online course with a challenge funnel is an effective way to build excitement, connect with your audience, and turn interested website visitors into paying students.

It helps you showcase your knowledge, build trust quickly, and solve their problems, leading to more people buying your course.

But remember, while creating educating and engaging challenge content is crucial, optimizing your landing page with these key sections is equally important to ensure a successful launch for your online course.

Are you running a challenge funnel but don’t have time to create a landing page from scratch?

I got you! Check out our Kajabi Challenge Template, a pre-built funnel landing page for your challenge with all the key sections discussed in this article. The layout of this landing page is completely structured so you don’t have to second-guess where the sections should go. Plus, matching this with your brand is super easy with Canva templates and video tutorials to guide you on how to. Want to learn more? Click here.

Other blog posts you may like:

• Why Launch an Online Course with a Challenge
• How to Create a Free Challenge
• Live Challenge vs Evergreen Challenge