How to write a thank you page for an Opt-In Funnel

Sep 21, 2020

If you don’t have an optimized thank you page for your Opt-in Funnel, you are hurting your business growth.

Like many Entrepreneurs, you may not be giving a lot of attention to what goes on your thank you page.

Thank you pages are crucial because here is where you tell them what to do next.

Are you ready to write the perfect thank you page?

Let’s a look at how to write a perfect thank you page

1.) Confirmation Message

The first job of a Thank you page is to confirm that the action they took went through.

You don't want to leave them wondering, "Did I do it right?"

A simple, “Thank you for subscribing !” or " We got your details" will do.

2.) Call to Action

Now that you’ve confirmed that the transaction was successful, it is time to add a Call To Action, also known as a CTA.

In this case, it should be to ask your new subscriber to look for that freebie that they requested.

You can tell them what to look for in their inbox.

Tell them the subject line of the email that they should have got.

Ask them to check their SPAM folder if they don't see the email in their primary inbox.

3.) Request for whitelisting your email.

To make sure they get your FREE weekly content, it is important that they keep getting your emails in their primary inbox.

So ask them to whitelist your email address

You can give some instructions on how to do that if you feel your audience will know how to do that.

4.) What to do if they don’t receive your freebie

 This can happen, so tell them what to do if this happens.

 Tell them to send you an email at your EMAIL ID mentioning they did not receive the freebie so that you can send it to them manually.

This is the script I use on my thank you page. Feel free to get inspired.

Thank You, we got your details.

Now check your email inbox… I sent you something special, with the subject line " {Download} Your FREE  guide on How to Optimize your podcast show notes for the Win" is here

Please check your SPAM folder if you do not see my email in your inbox and remember to whitelist my email address so we can be in touch.

If you do not receive the freebie in 10 mins please email me at [email protected] and I will fix it for you.


Other Options (Recommended)

1) Include Video on the thankyou page ( helps in building the like, know, and trust factor super fast) don't add a video on your thank you page if your Opt-In page has a video.

2) Invite them to join your free community. ( In most cases it will be a FREE FB group)

Like I did for a client here.


🚫❌ Never give the download on a thank you page.❌🚫

This is a very common mistake I see happening, you don't want to give the download on the thank you page because you want to train them to look for content from you that comes in emails.

Plus this is the PERFECT time to get them to whitelist your emails.


1) Get them to go to their email inbox and download your freebie.

2) Make them whitelist your email

3) Train them to open your emails.

If you would like to get a copy of my Kajabi thank you page template for FREE, fill the form below. 

In two clicks you can upload this template and customize it for your business.

If you want to use this template but don't have Kajabi sign up for a 28 Day Free Trial here.

Using it is very simple,  Inside the Kajabi dashboard follow the simple steps.

You can get an Opt-in Page Template for free here.


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Where should I send you the freebie ?