design a high converting landing page

How to Create an Effective Opt-In Page

In digital marketing, one of the most effective ways to expand your business’s reach and engage with your potential customers is through an email list.

An opt-in page, also known as a squeeze page, is a page designed to convert users into leads by having said users provide their contact information (mostly email) in exchange for a free product or content.

In this article, we’ll discuss the key elements you should include to create an effective opt-in page. 

1. No Navigation Bar

When a visitor lands on your opt-in page, you want to keep their focus solely on the offer and the call-to-action.

Eliminate distractions by removing the navigation bar or links that could lead them away from the opt-in form.

 

2. Strong Headline and Sub-headline

Grab your reader’s attention and draw them to your offer with a compelling and benefit-driven headline.

Follow this with a supporting sub-headline that reinforces the value proposition and encourages your visitors to learn more.

 

3. List of Benefits

Use bullet points to highlight the benefits of your offer your readers will get once they sign up.

Focus on addressing their pain points and showing how your offer solves their problems.

 

4. Include Relevant Image/s

Visuals play an important role in capturing the attention of visitors. It helps them grasp what they will get once they subscribe to your email list.

Include a high-quality and eye-catching image that resonates with your offer.

 

5. Simple Lead Capture Form

The lead capture form of your opt-in page is the most crucial element that can make or break your conversion rates.

Keep the lead capture form concise by asking for only essential information, such as first name and email address. Ensure to minimize form fields to reduce barriers to entry.

 

6. Compelling Call To Action Button

Your opt-in page’s call to action (CTA) button is the final prompt that motivates visitors to take your desired action—subscribing to your email list. Ensure to leverage this to boost conversion.

Use a standout color for your CTA button and accompany it with a persuasive button copy that encourages action. Avoid using generic phrases like “Submit” or “Subscribe.” Instead, use compelling phrases like “Get Instant Access,” “Yes, I Want The Ebook,” or “Yes! Let’s do it!”

 

7. Social Proof

Social proof helps build trust and reassures visitors that your offer is valuable.

Include testimonials that are specific, detailed, and authentic. Highlight key benefits or outcomes from satisfied customers or subscribers.

 

8. About You Section

The ‘About You’ section is an opportunity to introduce yourself or your brand to visitors and communicate why they should trust your content and offerings.

Briefly introduce yourself by sharing your name, role, and mission or vision. Highlight relevant experience that positions you as an expert in your field.

 

9. Privacy Policy

A privacy policy is required whenever you collect personal information from a visitor to your website, as mandated by law.

Ensure legal compliance and build trust by including a link to your privacy policy. This demonstrates transparency regarding data protection and privacy practices.

 

Your opt-in page is an important part of your funnel strategy.

By implementing the key elements and best practices outlined above, you can maximize conversions and build a valuable email subscriber list for your business.

 

Have no time to create an opt-in funnel from scratch? Check out our Kajabi Opt-In Funnel Template.

This pre-designed and customizable template has the entire page structure already mapped out for you. All you have to do is insert your content and visuals, tweak the colors and fonts according to your branding and you're all set to start growing your email list.

 

 

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