3 Essential Features Of An Irresistible Freebie
Wonder what are the features that make a freebie irresistible?
Someone has parted with their email address to get your free lead magnet, and in exchange, you want to give them something of immense value.
Here are the features of an Irresistible Freebie:
#1 Solves ONE problem
People are on your website because they have a problem that they are struggling with.
Do your research and find out what is the 1 common problem that a lot of your prospects have.
Your freebie should be focused on solving that ONE specific problem.
#2 Easy to consume
Your free content should give them a quick win, so they feel interested to learn more about what you do.
Bigger is not always better. A 50-page e-book is not better than a 5-10 page pdf guide.
Make sure your freebie is easy to consume and easy to implement and gives them a quick win.
People love when they learn something new that they could implement right away and they will always remember you for the great tip you shared.
#3 Leads to your paid offers
Your freebie should not help with problems that your paid offers don't solve at a deeper level. They should be interlinked.
And if it is the opposite, and both are NOT in accordance with each other, then there is a huge ISSUE here. As your freebie is not doing the job, it should be for you as a business owner.
Through your freebie, they should feel YOU are someone who has a solution to their problem and they would like to work with you in a paid capacity when they are ready.
These are the tips that no one will straight up come and tell you, people talk about less important things like the design and the format of the freebie ( Video, PDF, Ebook).
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If you need help with any aspect of email marketing, then I have a few resources for all stages of business listed here.