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By the end of this program you will have...
Selected the perfect painted canvas
that is just right for where you are on your needlepoint journey - one that wonāt leave you wanting to pull your hair out.
Evaluated your project like a pro
using the elements of art and the principles of design to identify different ways you can enhance your canvas with decorative stitches and fancy threads - and bring it to life!
Gained fundamental knowledge about threads
and how to pair them with stitches to create show-stopping special effects that will WOW your friends and family!
Unlocked the secrets to choosing decorative stitches
that work well together to create a cohesive piece of needlepoint art - instead of ending up with a mish-mash of a mess.
Expertly crafted a Master Plan for your project
based on your current skill level so that your finished canvas will turn out exactly like you envision it.
But above all elseā¦
The Stitch Guide Formula⢠will give you the skills - and confidence - to finally create beautiful pieces of needlepoint art!Ā Youāll make the leap from choosing decorative stitches, willy-nilly, from a stitch book to using a time-tested framework that you can implement over and over again.Ā
PlainĀ & Simple

Will Change Your Life ā And Your Needlepoint Hobby
And Itās Officially OPEN for Enrollment
Class Begins October 1st!
Hereās what youāll getĀ
when you enroll for our Fall 2026 cohort:
A $1,997 Value!
Youāll be given access to one module per week
(except for the implementation weeks) ā so that you have ample time to dive into the lessons and execute that portion of your project plan BEFORE moving on to the next.
We do this to protect your time, attention and focus while sparing you from the intense overwhelm
that stops most would-be needlepoint artists in their tracks.
The course begins onĀ October 1stĀ and will wrap up on December 3rd.
That's eight full weeks of personalized guidance!Ā
Plus!
These Bonuses To Help You Generate Unstoppable Momentum (and Keep It) Right Until Youāre Ready To Start Stitching Your Canvas
The Ultimate Stitch Guide Template
(in digital + printable format)
A $197 VALUE
Ā
Say goodbye to starting from scratch every time you pick up a new canvas. With this customizable template, youāll have a ready-made framework for organizing your stitches, threads, and notes. Use it again and again to keepĀ everything neat, consistent, and easy to follow ā whether you prefer to work on your computer, tablet, or even good old-fashioned paper.Ā š
That's over $750 in bonuses alone!
When you add it all up,Ā the Stitch Guide Formulaā¢Ā has a total real-world value of over $2,700
But you can join todayā¦
I'M IN THIS WITH YOU!
If you have questions about Stitch Guide Formula, my team and I are just an email away.
Plus Youāll be Backed by Our SatisfactionĀ Guarantee
At Serendipity Needleworks, we 100% stand by the quality of our products, programs, and services. We are confident that you will be fully satisfied with your investment in The Stitch Guide Formula. If, for any reason, you are not happy with your investment in The Stitch Guide Formula, we offer a full, no-questions-asked 14-day money-back guarantee.
Simply contact us by emailing help@serendipityneedleworks.com and we will process a refund for the full purchase price to your original payment method.
Frequently Asked Questions
Iām feeling a little overwhelmed by all the things Iām going to need to learn and do inside this program. Are you sure I can do this?
How long is the early bird enrollment period available?
How long is the early bird enrollment period available?
What are the dates of the course? Will there be recordings if I have to miss anything?
What are the dates of the course? Will there be recordings if I have to miss anything?
Do I need any special tech skills to take this class?
Do I need any special tech skills to take this class?
Iām fairly new to needlepoint. Is this going to be too advanced for me?
Iām fairly new to needlepoint. Is this going to be too advanced for me?
How much time and effort goes into creating needlepoint stitch guides? Whatās a rough idea of the time and schedule commitment needed to do it successfully?
How much time and effort goes into creating needlepoint stitch guides? Whatās a rough idea of the time and schedule commitment needed to do it successfully?
āItās given me the encouragement to find out that I could do something more complicated, and it has allowed me to try new things. This has been a great experience for me, and I love that I am continuing to learn. I look at things differently now than when I first started. I have really appreciated this experience and am enjoying it immeasurably!ā
PAT HOLMES
Florida, USA
Ready to bet on yourselfĀ and transform your painted canvases into beautiful pieces of needlepoint art?
Itās your time! 
Still on the fence?
Whenever Iām about to make a big decision, the most comforting thing is to speak with someone whoās been there.
Watch the recording of ourĀ Program Q&A CallĀ below to get answers to the most common questions, and reach out toĀ help@serendipityneedleworks.comĀ with any additional questions!
āI simply didnāt know how to get started.
There are many people out there who provide stitch guides, and Iām very good at doing what they say and what they do. But I like to be independent, and I wanted to be able to do it myself.
I never thought of myself as an artist⦠but while taking the course, I realized that I knew more than I thought I did!
I now take the time to plan ahead with regard to shape, color, balance, form, texture, and perspective. It has made a world of difference, and it actually saves me time because if I plan ahead, I donāt have to frog.
It truly makes me feel that Iām actually a needlepoint artist. Iām not just someone whoās going through and following someone elseās directions. I can be an artist.
If you have a desire to improve⦠take this class with Ellen. She will guide you all along the way. Take it from somebody whoās been stitching for years. Iām still learning, and I hope that I will keep learning. And you can too.ā
DEBORAH MATTHEWS
Stitch Guide Formula Founding Student
This is your chance to join The Stitch Guide Formula, friend.
So whatās it going to be?
Will you put your trust in me and the program that has helped (hundreds of) my students create stitch guides for the needlepoint canvases in their stash based on their current skill level?
If the answer is a solid āletās do thisā, get yourself into Stitch Guide Formula and letās get started!
āI have been needlepointing for 40 years and learned new ways to approach my canvas and stitches. Worth it, people! Thank you for the great class. šŖ”šøā
@NEEDLEPOINTLOVE_LAKEGENEVA
on Instagram
Why you deserve to have a seat at the tableā¦
Youāve wanted your needlepoint projects to look like those youāve admired on social media for long enough.
Itās YOUR time to stitch beautiful pieces of needlepoint art.
You might have doubts about being creative. You might doubt your needlepoint skills. Iāve been there, too. (Heck, I still second-guess myself sometimes! My friend, youāre not alone.)
Stitch Guide Formula was created with these doubts in mind. SGF will show you, step-by-step, how to take your vision for your project and make it a reality. You can make the fabulous needlepoint projects youāve been dreaming of!
No more second-guessing. No more procrastination. No more āifs, ands, or butsā.
You might think only the smartest, most talented, and expert level stitchers can create eye-popping needlepoint projects, but that is so far from the truth. There is room for you at the table, my friend - so what are you waiting for? Slide on in and commit to creating a stitch guide that will result in a fantabulous project that youāre proud of!
Should you choose to say YES to your inevitable success, I personally guarantee that theseĀ eight weeks will be completely and utterly life-changing for you in your needlepoint hobby!
I canāt wait to meet you and cheer you on inside SGF!
All my best,

IāM IN THIS WITH YOU!
If you have questions about Stitch Guide Formula, my team and I are just an email away.