Why the Colour Scheme of your Sales Page is More Important Than You Think
Sometimes all you need is a pop of colour and everything looks more beautiful.
Colours please everyone. And they impact in ways that are unknown to you! There’s no place where one can say that “no, colours aren’t making a difference”.
When you visualize your sales page, what comes to mind? An amazing copy? A beautiful design? Copy that wins hearts?
No doubt are all these elements essential, but you’re missing out on something. And that something, my friend, is the COLOUR SCHEME.
Colours have a big role to play on a sales page and I am so excited to talk about it!
Come on… let’s dive in!
Colour now has a much bigger place in the digital world, as opposed to earlier. There’s now more awareness about the magic it can create. You get a few seconds to win the visitor’s heart, they decide quickly whether they want to stay or leave.
So that “jiffy” is a crucial time for YOU. And so if you miss a chance to grab their attention, you will lose your chance. You need to make a smart choice and choose colours that make your page look inviting.
There are three ways in which the colour theory is related to your sales page-
- Contrast and readability
- Psychological effect
- Helps in setting the vibe of your page
Contrast and readability
When I say colour enhances readability, I mean that text is more readable when they’re placed on a contrasting background.
Keep in mind that the combo you go for is not just contrasting, but COMPLIMENTING.
When you’re already putting SO MUCH HARD WORK into putting your sales page up, then might as well put just a bit more thought into it so that it pays off!
I get to look at a lot of sales pages as a part of my job, and I see so many people not paying attention to this. They use a dark font on top of a dark colour.
If you have not chosen your brand colours, let me take you through the purpose of each colour. This way you’ll know what a colour can do for you and you can choose a colour based on your goals.
Colours stir up emotions, different colours trigger different emotions.
Studies conducted by psychologists have found that colour impacts the assessment of a product or service by a shocking 62-90%! (Source- Researchgate)
Are you ready for the colourful insights you’re about to get??!
RED- Red stands for boldness and excitement. It fuels a person’s hunger to go get it! So red colour is perfect for a flash sale button. It pops and grabs attention before anything else, because it’s so vibrant and OUT THERE.
BLACK-Black is CLASSIC. It shows sophistication and power. It is the most used colour for texts and makes everything stand class apart.
I do like black text most times.
There is nothing that doesn’t look good in black- clothes? Yes. Shoes? Yes. Denims? BIG YES. Black is exclusive and adds value to your sales page.
BLUE-Blue is evergreen. (The only green that’s blue :P) Blue is the most preferred colour on the sales page. I think it’s because it makes us feel a sense of connection and establishes trust.
This colour is used a lot by people in the financial space.
PURPLE- Purple is associated with royalty and wisdom. It’s a great colour to choose if your target audience is women because it is HIGHLY preferred by females!
The colour looks so soothing and promising, adding to the trustworthiness of your service.
It is commonly used for people in the spiritual niche. Coz it has a zen-like feel to it.
GREEN- One of the most relaxing colours that there are. It is easy for our eyes to adjust to this colour. It is such a refreshing colour and denotes nothing else but health, restoration, and the environment of course.
It is a colour used by folks in the health and wellness space.
ORANGE-Orange is a warm tone colour and stands for WARMTH. Easy to remember, right?
It also conveys friendliness and fun, with so many uses of this colour.
YELLOW- Undoubtedly the happiest colour!! Even happier than a blooming sunflower! Yellow conveys (and also spreads☺) happiness and optimism.
No one can go wrong with yellow.
Yellow should never be your font colour, it is a tad bit hard to read. But don’t worry, because for font you have black☺
Helps in setting the vibe of your page
While choosing your colours, pay attention to the fact that does this match the vibe you want to create.
When we talk of vibe we must understand that soo many things together decide the vibe of your sales page.
Your personality, topic of your course, your target audience- everything plays a part somewhere to determine the vibe of your page.
Let’s understand this with some examples- If you’re offering a course on how to manage grief- do you think it’d be wise to use a vibrant colour like pink? No, right?
And what if you’re considering joining a corporate training course, would you still consider it if it’s bright green?
Some colours are bold and out there, and don’t suit everywhere… that’s what we need to understand.
While selecting colours, think about your target audience too. You can’t be having a bubble gum pink sales page if you have an older audience or a male demographic.
It won’t talk to your target audience. Because they’ll feel it is not for them.
The bottom line is, the vibe of your sales page must match the vibe of your target audience so that they can relate to it.
So here, let me give you some tips on how to TRY and NOT go overboard!
1 )The primary problem with choosing too many colours to make it extra colourful is that you lose the professional touch.
7 colours suit only on a rainbow, not on your sales page.
So to make it look pleasing to the eye, don’t use a lot of colours.
2) Use an eye-catching colour on the CTA button, it just POPS and grabs attention like crazyyy!
3) Prefer using black for text, it enhances readability. If the background is dark use white for font colour.
Think it through, make smart choices. With colour, its EFFECTIVENESS is EVERYTHING.
Since there are only a few elements that can transform your visitor into a customer, it is important to ensure all those elements are top-notch!
Always remember- Good colour sells, but the right colour sells better ☺