5 Pages You Must Include On Your Website
In today’s digital age, having a strong virtual presence is important for online businesses looking to attract and convert leads. Your website serves as your primary tool for building the “Know, Like, Trust” factor, a key strategy used for building relationships with potential customers online.
As you aim to build lasting relationships with customers, each page of your website should align with their respective goals.
This includes addressing readers’ problems and letting them know how you can help them solve those pain points. Plus showcasing your knowledge and expertise to position yourself as the go-to resource.
In this blog post, we’re going to dive into five key website pages that every online business owner should have.
1. Home Page
Your website's homepage is like the front door to your online business. It stands as the starting point for your visitors to know about you and your brand and serves as the hub for the rest of your site.
As it’s the first thing your visitors see, It's important that the content you put into it is well-thought-out and should provide a brief overview of you and your services.
Read More: Anatomy of an Effective Home Page
2. About Page
Don’t overlook your website's, About Page! This page is essential for building trust and connecting with your visitors.
Use it to share who you are, your expertise, your brand's story, and your journey. Illustrate how your services can solve visitors' problems, turning them from curious browsers into loyal customers.
Read more: Key Elements of an About Page
3. Products or Services Page
As an online business owner, it's important to have a dedicated page showcasing the different products or services you offer.
Make sure to detail each product or service—explain how they work, what's included, and the results clients can expect. If you're okay with it, list the prices too for transparency.
Putting together appealing content for your product/service page is key to helping potential customers figure out if what you offer is just what they need.
After all, your product/service page is the money-making page of your business, so give it that extra attention.
Read more: How to Write a Work With Me Page
4. Contact Page
If your site’s visitors are intrigued about your products or services and want to know more, your Contact Page is where they’ll head.
Make it easy for your website visitors to get in touch with you by putting all the contact channels you have including but not limited to: email address, social media sites, phone number and address.
Read more: Tips for an Effective Contact Page
5. Blog Page
As an online business owner, blogging is a MUST!
Blogging not only helps spread the word about your business but also attracts more visitors to your website and positions you as an expert.
In addition to the content itself, the layout of the blog is important. It should look attractive and well-organized, with short paragraphs and spaces in between. This makes it easier and more enjoyable for people to read.
As an online business owner, you can't overlook any of these pages.
These 5 pages are essential for your website to convert visitors into clients effectively!
If you're short on time or want an easier option, check out my ready-to-use Kajabi website templates here. These templates include all the essential pages we've discussed (and more!) designed specifically for businesses like yours.
