Top 5 Reasons You Must Self Host Your Instagram Landing Page
Here’s To Self Hosting Instagram Landing Page
Do you use Instagram to market your services, drive traffic to your blog, or promote products?
If so, you must have noticed that Instagram does not allow you to display multiple links for your visitors to see and you end up with just one link which is the link in the bio.
It’s super annoying! Especially so if you want your followers to visit multiple places.
Now it is entirely up to you whether you use that as a stumbling block or a stepping stone.
In a frenzy, most business owners have relied on third-party services such as Linktree.
But think about this:
Why would you want to use a third-party, when you could direct people to your own websites, which is where you actually want them to land at the end?
Today, I want to give you
TOP 5 reasons why you must self-host your own landing page
1. Complete control over your branding
One of the most frustrating issues of Linktree is the inability to customize it to match your brand unless you upgrade to premium. Besides, you cannot even change the font!
Well, you can pay for a premium account if you like. But should you really? Especially when you can have better design options free of cost?
Remember, only your own website will allow you to spice it up the way you like it that is #onbrand.
2. Get all the traffic to your website
Driving traffic to your Instagram page is one of the most essential things to do, as it not only helps you to be a star in the platform but also helps you gain more followers. With the right strategy in hand, you can send numerous clicks to your website, product pages and service listings.
Whether you want your visitors to become your readers, subscribers, or even esteemed clients, you need traffic!
But when you use Linktree, or any other third-party link builder, you are behaving like that air-traffic controller who keeps the flights hovering over the airport for hours together before allowing them to land.
The literal flights will eventually land, but your visitors might take flight if you let them hover over third-party websites first before they can land on your website.
Beep beep! You are indeed shooing away traffic from your website!
If you want conversions, do not let your visitors hover around!
According to a study, an average human’s attention span is a mere 8 seconds!
The longer you let your visitors hover over third-party websites, the greater the risk of losing your potential clients.
Instead, direct them to your website straight with no redirects.
Use a landing page on your own website with your own branding to personally drive your visitors to where you want them to be.
3. Own your assets
In business, you should always try to have ownership of all your assets. The Instagram link page is one of the most important assets of your business and as a marketer, it’s important to have complete ownership of the asset.
You are the boss of your business and your website. You have no control over third-party tools.
Danger: They could be gone in a whiff or they might go down when you need them the most.
Hosting your own landing page on your own website will give the reins into your hands instead of it being at the mercy of a third party.
4. Build authority using your own domain name
Third-party landing pages are like ‘care of’ addresses: thirdparty.com/yourname.
All the marketing on Instagram is done to send people to your link in the bio, if you have your website on the link then you can do so many more things, like tracking, retargeting, and google also gives your website more SEO juice if more people come to your website and find the content valuable. You miss out on all that goodness with a third party link.
Wouldn’t it be just glorious to have mysite.com/Instagram?
5. Save on some cash!
Evidently, if you do not use a third-party service, you would save some money. That money could be put to use in some other aspect of your business.
It is up to you how you would like to use your money, I suggest putting that money into something better and with a better Return on Investment.
I hope I have convinced you to get a self-hosted landing page for the link in the BIO of your Instagram profile.
I am confident that your business will thrive as you consider these aspects and host your own landing page.