Right way of using Tags in Kajabi

If you're publishing blog posts in Kajabi, you'll probably come across the option to add tags to each post.

It's easy to assume tags work like keywords. You might even be tempted to add every keyword you want your blog post to rank for.

That's not what Kajabi tags are for.

Kajabi blog tags are mainly a way to organize your content and group related blog posts together. If you write a post about creating a lead magnet, you might tag it with Email Marketing and List Building. When a reader clicks one of those tags, they can see other posts on your site that use the same tag.

So instead of thinking, "Which keywords should I add to this post?", think:

"What topics does this post belong to?"

That small shift will help you build a much cleaner tagging system as your blog grows.

Are Kajabi blog tags good for SEO?

This is where a lot of Kajabi users get confused.

You may think that adding a keyword such as Kajabi website, Kajabi templates, or online course platform as a tag will help your post rank for that keyword.

I wouldn't use tags that way.

Kajabi describes blog tags as a way to organize your posts. When you add tags, Kajabi displays them as categories on your blog, letting visitors browse posts within a particular category.

Your actual SEO work should happen elsewhere.

For each blog post, Kajabi gives you SEO and sharing settings where you can set:

• Your page title
• Your page description
• Your blog post URL
• Your SEO image

These are the areas I'd focus on when optimizing a Kajabi blog post for search.

So if your post is about how to create a sales page in Kajabi, don't add ten variations of that phrase as tags just because you want to rank for them. Use a simple tag like Kajabi or Sales Pages to organize your content instead. Then let your page title, description, URL, headings, and the actual content do the work of making the topic clear to search engines.

What should you use Kajabi tags for?

The easiest way to choose a tag is to ask: "What broader topic does this post belong to?"

Say you have a post called 7 Freebie Ideas That Don't Require a Lot of Time to Create. You could tag it Email Marketing and List Building. Those tags make sense because they describe the broader topics the post covers.

Now compare that with tags like Freebie Ideas, Free Lead Magnet Ideas, Best Freebie Ideas, Freebie Ideas for Coaches, Lead Magnet Ideas for Coaches, and How to Create a Freebie.

Those are closer to keyword variations than useful blog categories. You don't need to turn every phrase in your post into a tag.

A good Kajabi tag should be:

Broad enough to apply to multiple posts.

If only one post will ever use a tag, it probably doesn't need to be a category.

Specific enough to tell readers what they'll find.

"Business" is probably too broad if you write about several different areas of online business. "Email Marketing" is far more useful if you regularly publish content about email.

Consistent across your blog.

If you call one category Email Marketing, don't create another one called Email Marketing Tips unless you have a good reason to keep them separate.

The goal is a small set of useful categories that make your blog easier to browse. And since these categories can be displayed on your Kajabi blog, visitors can click one and see every other post you've assigned to it.

Think of your tags as the shelves in a bookstore. You don't need a new shelf for every book. You need enough shelves to help people find the section they're looking for.

How many tags should you add to a Kajabi blog post?

There isn't a magic number. And you don't need to add a tag just because you can.

The better approach is to use only the tags that genuinely describe the broader topics covered in your post. For some posts, that's one tag. For another, two or three might make sense.

If you write a post about creating an email funnel for your online course, you might use Email Marketing, Funnels, and Online Courses. You don't need every variation of those topics.

More tags don't automatically make your blog better. If you create a new tag for every slightly different topic, you'll end up with a long list of categories that doesn't help anyone.

Picture a reader looking at your blog categories and seeing: Email Marketing, Email Marketing Tips, Email Campaigns, Email Strategies, Email List Building, Email Marketing for Coaches. They won't know which one to click. A smaller, well-organized set of categories is much easier to navigate.

As your blog grows, review your tags occasionally and combine categories that are too similar. Kajabi lets you remove tags from individual posts, so you can reorganize as your content changes.

The goal isn't to collect tags. The goal is to make your content easier to organize and easier for your readers to browse.

Tags vs. keywords: what's the difference?

Tags and keywords can sound like they're doing the same job, but they serve different purposes.

A keyword is a word or phrase you want to cover in your content because people are searching for that topic. A tag is a label you use to organize your content.

Say you're writing a post called How to Create a Sales Page That Converts. You might research keywords around sales page, sales page design, how to create a sales page, and sales page conversion. Those phrases help you decide what your article should cover and how to structure it.

But that doesn't mean you need four separate tags.

Your Kajabi tags could simply be Sales Pages. If you have other posts about copywriting, you might also use Copywriting. That's enough.

Kajabi uses these tags as categories, letting readers browse other posts in the same category. So when you're planning your blog, keep these two questions separate:

SEO question: What is my reader searching for?

Organization question: Which broader topic does this post belong to?

Answer the first when planning and optimizing your article. Answer the second when choosing your Kajabi tags. That keeps your blog categories useful without turning them into a long list of keyword variations.

How to add tags to a Kajabi blog post

Adding a tag to a Kajabi blog post is simple. Once you know which categories you want to use, you can add them directly from the Blog Post Editor.

1. Go to Website in your Kajabi Dashboard.
2. Click Blog.
3. Open an existing blog post or create a new one.
4. Look for the Organization section on the right side of the editor.
5. Click in the Tags field.
6. Select an existing tag, or type the name of a new tag and press Enter.
7. Click Save.

Kajabi will then use that tag as a category for your blog. If you use the Categories block on your blog, visitors can click a category to see the other posts you've assigned to it. You can add the Categories block to your blog sidebar from the Website Page Editor.

One thing to keep in mind: don't create tags while you're writing each individual post without thinking about the bigger picture. It's better to decide on your main blog categories first, then use those categories consistently as you publish.

If your main topics are Kajabi, Online Courses, Email Marketing, and Sales Pages, keep using those same tags rather than creating a slightly different version every time you publish. That way your categories stay useful as your blog grows.

Review your Kajabi blog tags as your blog grows

Your blog categories don't have to be perfect from day one.

As you publish more content, you'll notice some tags make sense and others don't. Maybe you created Email Tips when you started blogging, but most of your posts fit better under Email Marketing now. Or maybe you have three different tags that all cover essentially the same topic. That's a good time to clean things up.

Kajabi lets you remove tags from individual posts, so you can reorganize your categories as your content grows.

Every few months, take a quick look at your tags and ask:

• Are there tags I'm using for only one post?
• Do I have several tags that mean almost the same thing?
• Would a reader understand what each category means?
• Are my most important topics easy to find?
• Am I using the same tag consistently across related posts?

You don't need to reorganize your entire blog every month. A quick review once or twice a year is enough for most smaller blogs.

Your tagging system should serve your readers, not your SEO checklist. If someone lands on your blog and sees a category they care about, they should be able to click it and find more useful content on that subject. That's exactly how Kajabi's category system is designed to work.

Keep your categories simple, useful, and consistent. Your future self will thank you when you have 50, 100, or 200 posts to organize.

The right way to use Kajabi blog tags

Kajabi tags are simple once you stop thinking of them as SEO keywords.

Use them to organize your blog into useful categories. Use your blog content, page title, URL, headings, and SEO settings to optimize your posts for search. And don't worry about adding a dozen tags to every post. A small number of clear, consistent categories will make your blog much easier for readers to navigate.

As your blog grows, your tagging system should make it easier to answer one question: "What other content on this blog would this reader find useful?" If your tags help answer that, you're using them the right way.

One last thing. If you're building your Kajabi blog from scratch, don't wait until you have dozens of posts to think about organization. Decide on your main topics early, then use those same categories consistently as you publish. It will save you a lot of cleanup later, and give your readers a much better way to explore your content.

Keep your tags organized. Keep your SEO focused on the things that actually affect your search visibility.