How Often Should You Reach Out To Your Email List
With Emails, there’s a VERY thin line between keeping them "in the know" and "irritating the life outta them."
So we gotta be very careful!
Whenever someone asks me “How frequently should I email my list?” My answer is "it depends" I know it is not very helpful but stick with me here.
Research has shown that 61% of people prefer receiving a promotional email ONCE a month. On the contrary, 15% of people don't mind receiving a promotional email EVERY DAY. Who would have thought right?
The most important indicator of how often should you email your list is the kind of business you run.
There are businesses that demand emails going out EVERY.SINGLE.DAY. (Like a news-based business)
I want to be very clear ‘It’s YOUR list and it’s YOUR decision.’
But I am here to help you with a few points to decide what should be your mailing frequency.
I feel it's important to send more emails in the early stages of your relationship with them so they start recognizing you as a familiar face in their inbox.
it’s always a good idea to start with a welcome sequence to let them know who you are, what you do, and how you can help, and then move to a weekly/biweekly emailing schedule.
Here are some tips for you which will help you decide how frequently you should email your list.
Poll Your Audience:
Conduct a survey, and ask them how frequently they would like to hear from you.
Know your industry’s average email frequency:
In the Online Course space, 1 email per week is pretty standard. More if you are launching something. But don’t be the one who sends emails only when they are SELLING something.
Test and Pay Attention to the data:
Try a few different frequencies and pay close attention to your data, your data will be your best guide.
After doing the survey and figuring out the industry standard you may not be able to have time to follow what the survey and the Industry are hinting at.
So don't worry, do what works for you but stay consistent, if you can email only once a month, do that consistently.
Whatever frequency you decide STICK TO IT.
One bonus tip from me before I leave... As I also said above, don't start sending emails only when you need to sell something. You must understand that you shouldn't make your emails ONLY about selling. Emails are about serving your audience.
Make everyone believe that for you, emails are way more than just a means to promote. Don't make them all about you and your business. Try to use them as a tool to get to know your audience better and build deeper relationships with them. Keep them conversational, it helps establish a connection with people.
Finding the perfect balance is quite a delicate dance.
If you need help with any aspect of email marketing, then I have a few resources for all stages of business listed here.