How Often Should You Reach Out To Your Email List
With emails, there’s a VERY thin line between keeping them "in the know" and "irritating the life outta them."
So we gotta be careful.
Whenever anyone asks me this question of “How frequently should I email my clients?” I tell them that there’s no right answer to this question.
Though researches have shown that approximately 61% of people prefer receiving a promotional email at least ONCE a month. On the contrary, 15% of people don't mind receiving a promotional email EVERY DAY.
But don’t be scared of shooing your prospects away, I’ll help you figure out how often it is okay to ping them.
Before we dive in, as you go through this blog, keep in mind the objective of your business, needs of your business, and of course the type of service you offer.
I am telling you this because there are businesses that demand emails going out EVERY. SINGLE. DAY. (Like a news based business)
And personally, I feel it's important to send more emails in the early stages of your business so as to program their minds to open your emails. This tip proves very useful as your business progresses.
So if you decide to do that, ensure that that is what is expected of you and that you’re not bombarding anyone.
These help determine how many times you can email them without overdoing it. ☺
Stay tuned if you wanna know how to decide on the number of emails you should send…
But first, It’s YOUR list and it’s YOUR decision.
However, based on my personal experience, I feel it’s always a good idea to start with a welcome sequence to let them know who you are, what you do, how you can help, and then move to a weekly/biweekly emailing schedule.
But no matter how much I help you, it actually won’t “help” you until you have your own set of hits and misses. Because my list is not your list… what works for me may not work for you.
Here are some tips for you which will help you decide how many emails you can send:
-Experience is all the guidance you need.
It is your experience that’ll teach you which way to go. After a few trials and errors, and trying EVERY delivery frequency- once a month, twice a month, once a week, thrice week, so everything to figure out what worked best.
A few misses are expected, don’t panic.
You’ll understand how well it’s going by the number of people reaching out to you
Understanding the success or failure of your email marketing is hidden in your data. Data points like click rates and open rates are easily accessible and guide us to the T. ☺
-Ask your audience about how many times they are keen to be in touch with you.
Have a survey, tell them to share what their preference are.
This is a dual purpose. They feel like they matter to you (which is true!) and you get an answer for your confusion to be relieved.
When it’s them who’re receiving all those emails, then why not directly ask them!
-Know your industry’s average email frequency.
Every industry has a different system of functioning.
So don’t fret, there are no hard and fast rules.
Keep a track of what others are doing. Now I am not asking you to poke your nose in other’s business! :P Follow your leader’s journey, it’ll help you strategize in the best way possible.
Clearly observe their tactic and then pick up what suits you.
Even in general, it’s always better to have an idea of what your competitors are doing.
In the Online Course space, 1 email per week is pretty standard. More if you are launching something. But don’t be the one who sends emails only when they are SELLING something.
And once you’ve had your fair share of trials and you’ve managed to finalize a frequency, next up you need to work on the effectiveness of your emails.
Emails can do magic, you must harness their best capabilities.
List the objectives of your business and write client-centric emails.
ALWAYS WRITE CLIENT-CENTRIC EMAILS. It's their pressing problem that we have to tackle, and they’re the ultimate decision-makers.
So even the emails need to be about THEM.
-Be consistent with your emails.
If you take away anything from this blog, let it be this. Don’t bombard them at once and then leave a dry patch in between. Inconsistency is the biggest put-off.
And this inconsistency can pose to be a huge problem for you to tackle too. A gap in your emails can end up in them forgetting about your existence because you were inactive for sooo longggg…
Whatever frequency you decide STICK TO IT.
One bonus tip from me before I leave... as I also said above, don't start sending emails only when you need to sell something. You must understand that you shouldn't make your emails ONLY about selling.
Make everyone believe that for you, emails are way more than just a means to promote. Always be on the lookout for new creative ways to mold your emails into, make them conversational, it helps establish a connection with people.
Finding the perfect balance is quite a delicate dance. Once you learn it, you’ll ace it!
Always cheering you on, friend ☺