Kajabi Power Hour

Lead Magnets: Why You Need Them & 4 Easy To Create Lead Magnet Ideas

If you don’t have a lead magnet, you’re missing out on loads of leads and possible future customers and clients for your business.

As a course creator, you’re on your toes ALL THE TIME to get as many students as possible, from all possible sources. So why would you wanna miss out on one of the most successful techniques to do so? A FREE LEAD MAGNET.

Your free content is the starting point for your “leads” to become paying customers and that is where a lead magnet comes in.

So by giving away a small portion of your content for free, you’re not at a loss.

Rather, it is a strategy to get more eyeballs to you and your content.

Attracting ideal customers isn’t the only purpose of your free content.
It helps you in your business in more ways than one.

Good lead magnets help in positioning you as the subject matter expert.

Now you may ask- “But WHAT should I offer for free??”

There are various options… but let me share some tried and tested ones with you.

PDF Guides, Ebooks, Checklist, Cheatsheets

In this form of free content, you can offer some simple hacks and tricks which are extremely valuable to your prospects. They are easy to consume.

Choose a topic you have mastery over and make sure it ties to your paid offers.

3 or 5-Day Challenges

You could have a small challenge to raise their interest levels! It always works! Something like Learn to Design a Sales Page in JUST 5 DAYS!

When they feel challenged and energized, it boosts their confidence. When they successfully complete that challenge, they’re intrigued to know more about how you can help them.

This is because, with you, now they have experienced change using your help.

If you want to learn more about how to run an effective challenge click here.


Quizzes are known to have high completion rates. This is because they feed our curious minds and as humans, we feel bound to complete something we've started off.

Quizzes help people gain insight into themselves and all of us feel internally motivated to dig deeper. Who doesn't like finding out more about themselves? 

Sometimes quizzes are designed such that they help them in figuring out their business issues.  And for us? For us, the biggest advantage quizzes hold is that it narrows down options so we know which offer is to be pitched to whom.

Try Interact is my favourite quiz software.

Free Mini Training 

Free mini-training offered by you can simply be a short 30-40 minute video on a specific concept. This helps establish the know, like, and trust factor with literally ZERO risks to the prospect.

It helps you establish yourself as an expert and gives them an idea of what it is like to learn from you.

It amps up the chances of prospects buying your offer/course.

YouTube Videos/Blogs/Articles

This is all long-form content that builds authority. Make sure your content is so good that when they think of an expert in that area they think of you.

Apart from these, you can also choose to go live, host webinars, or record podcasts. As I said, the list is endless, it’s just what works, works. (NOTE: this is free content, not a lead magnet, it can be called a lead-in). We can use these at the end of the freebies to share more content with them.

You can add content upgrades to your free content and that will also help you attract more leads.

Read my blog here to learn the difference between a content upgrade and a lead magnet.


To begin with, remember that your lead magnet should be nothing short of irresistible. It should be content that will solve their problem,

Your lead magnets should have the following qualities, only then will they serve the purpose we’ve been discussing for so long.

1. Solve a Problem

Only those people who visit who have a pressing problem over their head. Your lead magnet needs to solve that problem in one go. It should click them they’ve found their answer!

This also gives them something to stick around for.

2. Insightful

Make it insightful and pack it with real data, as much as possible. Ensure you sound authoritative and give advice that is actionable.

3. Easily Consumable

Your free content should be such that it is consumable easily.

It should not take days to go through what you have offered for free, because the trick is they consume the freebie, they love it and then they come back for more. (Which is your paid product)

I hope I’ve given you all the info you need to understand WHY it’s important to offer free content to start with.

People are not ready to invest off the gate when they know nothing of you or your teaching style.

Lead magnets do the best for you and also give them a chance to know you and the content you offer.

And once you’ve gotten their email in return for your freebie, you can nurture them.

To know more about what makes a freebie irresistible read my blog here.

And of course, if you're a Kajabi user who wants to start building a list and is on the lookout for a great template, it's here.

If you need help with any aspect of email marketing, then I have a few resources for all stages of business listed here.

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