First, I want to address the elephant in the room…
CAN ONLINE COURSES change lives???
You bet they can, My LIFE HAS CHANGED 360 degree from the courses I have taken.
I would not have been where I am today had I not crossed path with my three mentors.
Marie Forleo, Amy Porterfield and Denise Duffield Thomas.
Marie’s programme BSchool taught me all the basics of running an online business.
Amy Porterfield’s Digital Course Academy taught me all about Creating and Launching an online course.
Denise taught me everything about having the right mindset while running a business and in life in general.
There would be huge gaps in my skillset had I not invested in these courses.
So, if you think online courses don’t work.
Think again… THEY DO. If done right.
Here I am not telling you to BUY a course….
What I am saying is that you can be that MENTOR for someone, the one who changes their lives as these lovely ladies did for me.
I am writing this piece to help you decide if course creation is for you.
Whatever path you take I am cheering you on that journey.
I don’t want you to be in CROSSROADS…. as being on the fence is the worst thing ever…either you are in or you are out.
So shall we begin ?
Here are some Q I want you to answer to reach a conclusion if you are ready to add a course to your business or not !!
1) Do you have something viable to teach, a system, a method, a blueprint?
Something that helps your students solve a problem they are grappling with.
It can be as easy as how to bake a cake from scratch but there is a method involved in it.
2) Does teaching come naturally to you?
Do you have a gift of breaking down concepts in an easy to understand manner?
3) Do you have a desire to SCALE your business to a point where the possibilities are endless?
Let me explain when you offer one to one service, your growth is restricted by the number of clients you can take on.
You are restricted by the hours in a day.
But with an online course, there is no SUCH RESTRICTION, you can have students across the globe and you don’t have to give them INDIVIDUAL time.
4) Has your one to one service model started not to be fun anymore as it takes up so much energy that you have little time to do other things that make you happy and there is no way you can scale back as it will impact the money you make?
5) Are there people you know who want to learn what you teach?
6) Does your current business model not fulfil your creativity? Or Is it not able to provide you with the life you desire?
Maybe your job is doing the same thing again and again and it is not FUN.
May be more time with family, more time for vacations, financial freedom.
7) Are you nearing the end of your corporate tenure and you are looking for a way to impart that knowledge to others and earning money doing it?
If there was a YES to many of those …you sure are ready to add a course to your business model.
These things may further pull you towards course creation
You have seen other people SUCCEED in this business model and in your GUT you know this is the right thing to do for your business.
You can see this as something that will change your life for the better….
But here Is some not so sexy things about course creation….COURSE CREATION IS FOR YOU IF
You like FIGURING things out and you won’t give up when you hit your first or fifth roadblock.
I don’t want you to be the one who starts with putting together an online course but gives up halfway.
Technology and Marketing Strategies are always evolving… sometimes things we do are not giving us the desired result so we need to innovate and change things till they bring in the desired results.
Even after reading this whole piece and nodding your head all along…you may not feel READY and guess what you will never feel ready.
That is fear trying to keep us safe and stopping us from diving in the unknown world.
These are some answers I got in my research when I asked the Question -
When did you know you were ready/had to add an ONLINE COURSE to your business model.
For me it was four years into my business. I had been working with folks one on one and found that I was pretty much having the same conversation with everyone.
It felt like there had to be a better way to impact more people with the same things I was saying over and over again, so that's when I shifted my model away from 1:1 and toward course/membership.
"I don't know that I ever felt ready, but it seemed to be a smart business move to have an asset in my business that could be purchased 24/7"- Ajna Pisani