The Perfect Anatomy Of An Effective Home Page
The website's homepage is the entry point for your website.
But designing a homepage with the right amount of information can be challenging.
We often wonder... “Should I include this?”, “Am I disclosing too much?”, “Was this even needed here?" Am I missing something? etc etc
I bet if this is you, you would love to know the elements of a homepage so you can write one without feeling overwhelmed.
This blog will talk about all the essential elements of the homepage.
Your home page must guide all the visitors to the most important pages/sections of your website.
And I also have something exciting to share with you, so make sure you hang in there till the end ☺
Essential Elements of A Home Page
Now let’s talk about the elements of an effective homepage.
This is the beginning of your home page. This is where the company logo and navigation links are.
Navigation Bar- The navigation bar is the foremost thing on your home page. It helps the visitors navigate and get directed to whichever page they’d like to be on.
The navigation menu helps the visitors find what they’re looking for and see what you offer.
Try to be very clear with your navigation links. Stay away from clever names in the navigation.
2. Headline & Subheadline
Grab the user's attention with a great hook on the top part of your home page
The first 5 seconds are what you have to grab their attention so that they keep reading.
The headline should make them see themselves in it.
So take time to craft the perfect headline for your home page. Add a supporting headline to elaborate on the headline. If you need help you can grab this great resource.
3. Help them self-identify themselves
Make this section about them...Talk about them, their most pressing problems.
Talk about their CURRENT situation/state
Talk about their DESIRED situation/state
This way they can connect with you and feel like you understand what they are going through.
Establish the fact that you can HELP them, and write about the HOW you help and the results you can help them achieve when they work with you.
Never forget that most of the purchases are based on how the visitor “feels”.
4. Tell them how it will be to work with you
Tell them HOW it is to work with you and talk about the transformations you can help them achieve.
The website is yours but don’t make it about you, keep the focus on them.
Give them a few options of HOW they can work with you.
6. About You
This is a brief section where you tell them about yourself and your business.
Mention a bit of your story. This will help in building the know, like and trust factor.
You can link to your about page from this section where they can learn more in detail about you.
7. Featured-in Section
A featured-in section adds loads of credibility to your work. It shows them all you have accomplished. They are great social proof.
This is for your target audience to count the feathers in your hat! ☺
People love to know about other people's opinions of you.
When they plan to buy something, they spend hours reading reviews from other people who bought it. This gives them the confidence they need to invest in you.
By adding social proofs and testimonials to your home page, you’re positioning yourself as the expert who has done the work and has amazing proof to cement their claims.
9. Recent Blogs
Link to your recent blogs for them to have a read. This helps in building authority.
End your home page with one clear call to action. Tell them that ONE step you want them to take.
Providing free content that solves the problems of your ideal customers is a big win. This freebie also helps in developing the like, know & trust factor.
Digital freebies help in warming up your audience and making them ready to buy from you. Make sure you have an opportunity to list build on your website.
The footer section is the last section of your home page. This comprises many components including legal components of copyright, disclaimer and social media handles.
You must not neglect the footer section, thinking it’s the end. It may be the last section, but remember, it is still on your home page.
So, prioritize it and make it have everything it needs.
I hope my blog gives you clarity on what sections you must have on your website home page. All these elements mentioned above are absolute must-haves.
These make up your home page. And the home page is your chance at making a great first impression which I am sure you don’t wanna miss.
If you were confused about deciding on sections, this blog must’ve been a treasure for you.
But guess what? I have an even bigger treasure waiting!
If you’re a Kajabi user wanting to have an amazing website, I have good news for you.
A KAJABI WEBSITE TEMPLATE! Yes, that’s right. A pre-designed template with all copy prompts in Kajabi just for you.
It has all the pages for your site mapped out for you; you just need to write the content using the prompts, add your colour and images and you’d be good to go!
So, what are you waiting for? Go have a look at it yourself and have some burden lifted off your shoulder mate ☺
If you are not a Kajabi user and just want help in writing copy then you can look at this resource, it is very good.
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