How To Layout Your Blog For Maximum Impact
When you put your heart and soul into your blogs, you obviously want them to “look” good when they’re published.
Elegant and uncomplicated blog posts make way through everyone’s hearts...
The layout of your blog posts should be such that it looks neat and still packs loads of important information.
Their reading experience needs to be uninterrupted and seamless. Remember, your blog should quickly become something they LOVE to read.
So here I am with some very useful elements that you must have when you present your blog to the world.
So come? Let me take you through some elements I realized can’t (rather shouldn’t) be left out when you display a blog.
Just like any other webpage, a blog layout page also needs a header. The header contains the company logo and the navigation bar.
The navigation bar is essential since it allows them to look through not just one blog post, but several other elements of your website.
The blog title should be magnetic. The title must be such that it makes them curious about what the blog has for them.
3. Body of the blog
This is the actual “blog”. I mean this is the content portion. The body of your blog needs to be informative.
The tone of your blog must align with your goals. What do you expect them to do after reading your blog?
Be sure of one thing, which is SEO. Use the keyword enough times but DO NOT stuff your blog with Keywords. When you read your blog it should flow naturally…
As far as the formatting of the blog is concerned, use meaningful headings and subheadings. They help in breaking up the blog post into sections, making it easier to consume information. It also allows the readers to scan through the blog.
Write short paragraphs, about 2-3 sentences each to make your blog look clean.
Make the most of your blog by optimizing it as follows.
- Add some relevant images to your blog, they help in SEO and breaks the monotony and make it easy on the eye.
- Use relevant H1, H2, H3 tags as they help with SEO.
- Insert opt-in forms in the body of the blog post. ( helps in list building)
4. Blog sidebar
This is SOMETHING. And I will ensure you use this in the most effective way possible.
To you the sidebar must be an “unnecessary margin area”, but in reality, it’s much more than that. Sidebar is the best way to promote your content/ Offers and invite people to connect with you.
Use your sidebar to place your most in-demand freebies. You can use your sidebar to promote your paid offers as well. You can link to your most popular or most recent blog.
Also, include a little introduction about yourself. Who you are, what you do, and what is your area of expertise. It’s always good for them to know you.
In my blog sidebar, I also add a disclosure about affiliate links.
You can see my sidebar as you scroll this blog on the right.
5. Promote other relevant content
When you’ve just ended the blog, you can promote other related content. Be it another blog of yours or some freebie that you offer.
There are higher chances of people opting in for your freebie after they’ve just finished reading the blog. So use this area strategically.
The footer, which is the last section, contains your business logo, icons of social media sites you’re on and copyright. Footers are for all legalities so make sure you don’t miss out on all elements that go into the footer.
That’s all that there is on a blog page. All these elements I’ve mentioned above MUST be present wherever your blog is.
All of us spend a lot of time creating content for our blog; why not spend an extra few minutes just to be sure everything’s in place?
Once you’ve ticked all these elements off your checklist, know that you’re good to go. Your blog layout is all set to roll. ☺
For anything you need, you know I am here for you, friend.
If you are looking for help with writing copy for your website then click below to get your hands on some great website copy templates from my favourite copywriter. ( I have used her training to write my own website copy)