5 Tips to Make Your Sales Page More Effective
Are you planning to launch your course?
Have you spent the longest time procrastinating, because you don’t have a sales page YET?
Or are you puzzled how you should build awareness for your product in this saturated market?
Well, whatever your struggle may be, Don’t worry, I’ve got you covered!
Effective sales pages = higher conversions.
And when you’re writing your sales page, isn’t high conversions the goal you pray for?
Needless to say, I’ve got some great tips for you!!
Here are some tips to make your sales page more effective and improve your conversion rate.
1.) Make your offer clear- When you describe your offer; ensure that the words you’re using are easy to understand. If you use complex words and phrases, they‘ll simply push your readers away at the very first glance. Believe you me, that is NOT what you’d ever want.
Don’t ramble on for too long or you’ll definitely lose them before even having them. It should appear short and sweet.
Package all essential information related to your offer in a concise manner. The offer NEEDS to be super-catchy and must capture the essence in a nutshell.
2.) Build a sense of urgency- You can do this by adding a limited time bonus to the core offer. The bonus is available for a certain time only, after which it expires.
Take it from me; NO ONE wants to MISS OUT on cool bonuses!
When you have a countdown timer on your sales page, ticking away, it can increase the sales of your offer and HOW. A study conducted in Netherlands found that countdown timers ALONE got 8.6% boost in conversions.
You can also incorporate urgency through desire. For instance, you’re offering a graphic designing course. You could simply say –“Wanting to create appealing graphics? What are you waiting for? Your time to shine has come, runnnn...!”
3.) Add in Social proof- Adding testimonials reassure people who are in two minds about your offer. Individuals who are in the position of being a potential client/student appreciate you, including snippets of what others say about you.
People believe in other's opinion of you, more than they believe what they think of you.
It’s proof of the value of your offer. After this, they WILL feel the need to try it themselves because the “proof” of the pudding lies in eating!
4.)Make sure your headlines are strong- Some elements of a sales page come to notice more than many others. And you don’t wanna wreck the most noticeable element, do you?
Headlines are the first component that the visitor comes across. If they like what they see then they continue to read further.
Make sure the headline is not only catchy, but also promising.
For the headline, choose the words which perfectly describe your core promise.
5.) Mention the benefits of your offer- You must describe the benefits of what you’re offering. If it’s a course, it should include what the student will be able to do after taking your course and what skills will the course teach them.
Basically, how the course will prove beneficial for them. Most course creators just mention the features, the number of Modules, Lessons, PDF etc.
Don't do that mistake. Benefits SELL features tell.
To make this look more organized and presentable, you can use bullets, this way it contains all information without looking like a chunk of information. Add a very brief description about each pointer and you will be good to go.
To make your sales page effective, you must do all you can to make sure it is based on a proven framework.
Your sales page ultimately decides the results of your launch. It is the most important piece of your sales process.
It is truly the make-or-break factor.
If the mere thought of writing your sales page scares you away, overwhelms you and leaves you feeling anxious or helpless, you’ve come to the right place!
In addition to the above-discussed tips, we also have a full-on step-by-step guide for you, to help you write your sales page. Make sure you check that out!